Domino's: DXP

Domino's DXP was a very cool and stylistically designed microsite. Black & Red worked together with a second team to make something that functioned flawlessly and inspired immersion through perfection. The site depicts the first pizza delivery vehicle built by Domino's on a journey through a beautifully designed and delightfully informative world.

Black & Red was brought on to handle a number of complex interactive components and handle numerous bug fixes that were holding DXP back from realizing its vision. The final product was a gorgeous and visceral website that adequately promoted the campaign and provided users with an interesting way of learning about this unique vehicle.